The world is leaning towards digital platforms as people are leveraging smartphones for most of their activities. Enterprises, too, are keen on making themselves available to their customers through mobile channels.
Artificial Intelligence (AI) and its subset Machine Learning (ML)
are two of the latest technologies disrupting businesses in every possible way, due to their enhanced customer experience, reduced costs, personalization and more. According to a recent survey by Gartner, about 40% of the leading organizations plan to implement AI solutions by the end of 2020. The use of AI and ML in the digital world is widespread – even in the mobile app industry. Here’s how AI and ML are influencing mobile app development.
- Personalization
Grabbing the user’s attention is one of the greatest challenges in the digital world. To keep the user glued to the application, it is necessary to serve relevant content to the user. AI algorithms monitor the choices of the users and insert them into a learning algorithm, enabling personalized recommendations to the user.
- Optimizing Voice Searches
Voice searches have created a deeper impact on mobile app development. The Google reports suggest about 27% of the people use voice search on the mobile. The Internet of Things (IoT) is making devices and appliances “smart”. These smart devices get connected through a single mobile application, and handling them using voice search makes it easier for the user. AI implementation has also improved voice recognition and optimization.
- Enhancing User Experience
AI and ML help in mapping the user’s behaviour pattern to provide a seamless user experience. The mobile app developers integrate virtual assistants in the app architecture that observe user behaviour. Based on the observations, the assistants develop patterns and modify their functionalities. This weaves a better user experience and enhances user engagement. As an example, check out how Vatsa Solutions created an Augmented Reality based mobile application for a real-estate company.
- Increasing Security
Security is one of the biggest concerns with ever-changing technology. AI is majorly responsible for high-ended cybersecurity. It is also possible to use AI to identify the pattern of cyber-attacks. With the help of AI and ML, mobile apps can send alerts to the users alarming them about possible threats and vulnerabilities.
- Automated Reasoning
Automated reasoning helps the developers to optimize the app functionality and provide alternatives to perform the tasks better. For example, a lot of navigation apps use this technique by providing an alternate route to help the user reach the destination faster.
Implementation of AI and ML is slowly evolving the mobile applications. Mobile app development is an ever-growing competitive market. In the coming years, AI will be integrated into 5G smartphones giving major benefits to the users. We at Vatsa Solutions have a team of experts in developing feature-rich mobile apps integrated with AI and ML. Our experience of building mobile apps has helped many organizations provide their customers with comprehensive solutions and services. To know more about our mobile app development services, write to us at contact@vsplc.com
